Design Thinking for Digital Transformation

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Get beyond the silos and leverage design thinking as a common language. 

Gain the consensus to break the inertia.

When should you use design thinking? When you have a wicked problem. 

What is a wicked problem? A wicked problem is one that is ill-defined and/or extends beyond the core competency of your organization. An ill-defined problem exists when both the problem itself and the solutions are unknown. A large part of the problem-solving lies in defining the problem. A problem that extends outside of the typical competency of your organization can be risky to solve. It requires you to think in new ways and to be a visionary.

What is a wicked problem?

Lima Consulting Group

What does a Wicked problem look like?

Customers, financial leaders, creatives, IT leaders, marketers, and legal all come to the table viewing the problem and opportunity through the lens of their particular discipline. The diversity of thinking, while helpful in addressing solutions, can make it difficult for teams to gain consensus on the definition of the problem.

Design thinking rises above the language of each of your subject matter experts.

It provides a common language for problem definition and the resulting pathways forward. Bring all of your organization’s expertise to the table without having it interfere with the communication of ideas. You have disciplines and departments for a reason – get relevant insights from everyone and build a solution together.